Brand & Franchise Strategy
Diverse brand experience leading marketing strategy and content creation with proven success resulting in category growth, brand lift, and business innovation.
Blippi
Leading brand, communications & marketing for the #1 global live-action preschool franchise in the world.
Overseeing all consumer touchpoints including: Brand Creative, Social & Digital Strategy, Paid Media, Licensing & Merchandising, Comms, Music, Research, & Live Events.
Sizzl: a dating app from Oscar Mayer
Led account, strategy, creative and production teams at 360i through a first-of-its-kind campaign for Oscar Mayer, resulting in measurable category growth, business impact, and award-winning creative advertising recognition.
Bolder Than Bold: Butterfinger Super Bowl
Led creative, strategy, and production teams through multi-channel mix activation including, TV, social, print, and radio for the Butterfinger Super Bowl campaign. With a mix of engaging social content featuring Billy Eichner, the campaign generated a measurable lift in brand share of voice before, during, and after the big game.
Our Food. Your Questions. : McDonald’s
Spearheaded brand research, production, and localized US implementation of an unprecedented brand campaign for McDonald’s focused on consumer transparency. The campaign generated a lot of press attention, social conversation, and ultimately paved the way for the future of the brand’s relationship with the consumer.
Small Business Saturday: American Express
Amidst the recession in 2010, American Express took matters into its own hands by encouraging people to shop small during the holiday season. I led the complete digital implementation efforts for the brand campaign on the American Express digital ecosystem.